More consumers are chemical-conscious when it comes to purchasing household cleaning products, according to a survey by a housewares marketing group. In its “Household Cleaning Trend Tracker 2014” study, Riedel interviewed a group of HomeTrend Influentials (defined as homeowners who like their homes to look up-to-date and who like to keep their fingers on the pulse of what is new for the home) and found that those consumers who always purchase household cleaning and/or laundry produc...